My New Underwear

I just bought a new pack of undies for running in (yes, I had to point that out because they are briefs and I only wear briefs for jogging in.) Anyway... as you will see in the picture below, my new skivvies came in a high tech re-sealable package!!!
I cannot tell you how damn excited I am....when I get done with a nice long jog I can remove my underwear and put them pack in the package they came in so that I can store them until laundry day. Ingenious!!!! Way to go Jockey...you've won me over for life!!

Hmmmm......anyone sense the sarcasm??

Seriously??? A re-sealable pack of underwear?? talk about taking marketing gimmicks a little too far.
"Well I was trying to decide between the Jockey and the Calvin Klein and it all came down to whether or not I could re-use the packaging or not."
You know this thought went through some marketing "genius'" head.
"What is one way we can one up our competitors?...Hmmmm....Let's give the consumer a package that they can use to pack a sandwich in their lunch once they have removed the underwear!!" "Brilliant work Doonigan...a big fat raise for you!!"

Honestly...
What were they thinking?